K PLUS (2018)
My Role : User research / Ideation / Conceptualisation / Interaction design / UX & UI design / Graphic design system / Implementation
The Teams : 5 designers / 4 businessmen / over 100 IT developers
Duration: 5 months
#Financial Services #Implementation
Overview
K PLUS — a project by Kasikorn Bank to redesign and revamp new concept of mobile banking application both functionality and aesthetics.
Impact
Over 10 million active users in first month after launch in 2018 from 7 million users
What if transaction is a medium to convey your meaning?
User research
With 20 participants in 4 persona types, our team discovers that each of persona has different need from using mobile banking application. However, they share similar meaning of transaction which is much more than just sending money out. It’s a way that they attach meaning, purpose or even feeling when they do financial transactions to the receivers.
Design and Implementation
In terms of design and implementation, I lead to design user interface and experience , interaction and graphic visual identity of the whole system.
