HOOK (2020)
My role : Opportunity finding / Ideation workshop / Experiment and insight analysis / Director / Animation design
The team : Man Taratorn / Chihao Sun / Jingyi Li / Luqian Wang
Overview
HOOK — a speculative design project with a vision of music that could be a medium to connect all of us together.
Hook provides a musical gadget helps you connect with people in the music festival by playing finishing the lyrics in an immersive experience
Impact
From the collaborative project between California College of Arts, LAD Design and AEG, our project is exhibited at MODA’s virtual exhibition. Also, HOOK is seleted to have a showcase at China Craft Design Week in Hangzhou in 2020
Intro to Future of music
This project we collaborate with LAD design by Lawrence Azerrad, Grammy award-winning art director, graphic designer, and author. Here is the video showing the presentation day of our project and how we work.
The product
Hook short film
This video shows the experience of using Hook device. This project we not only design but also we sing and dance. Hope you enjoy and engage with our vision
Hook workable prototype
This video shows Hook can work in real life with our workable prototype
The prototype
This is our prototype made by silicone and consisted of electronic components. Also, our work is selected to exhibit in China Craft Week in Hangzhou in 2020.
Working process
In this project, my main role is to guide and frame the members to ideate and brainstorm. Also, conducting the experiment and analysing insight to design is what I am keen on. In terms of prototype making, I learn a lot from members since casting silicone to gesture coding which is fun. Moreover, directing the film and animation are my cup of tea that I contribute to the project.
