City Junction (2017)
Overview
City Junction — a lifestyle mall in Penang, Malaysia where Sino-Portoguese culture are embraced in every corner of the city
Impact
Unique and heritage branding, visual identity and visual system of environmental graphics
Environmental Graphic Design
From branding strategy to visual identity system, I applied the visual system to design environmental graphics of this lifestyle mall with an emphasis on visual representation of the brand, while blending the identity design into the interior and exterior building through selected materials.