Bugbite (2020)
International project at Pratt Institute, New York
Overview
Bugbite — a fun and exploratory workshop that challenges people to reimagine eating bugs and aims to create positive perception towards bugs as a sustainable revolution of food resources for our better health, environment and future.
Inspired by insights and experiments, the taste and texture of bugs are close to snacks like potato chips.
Impact
A purposed reconceptualisation of new way to challenge our notion of eating bugs as a preparation for these future foods.
The project inspired by insights that people found that there were similarities between bugs and snacks from taste and texture
Branding design — Inspired by the combination of bugs and snacks, these key visuals represent cute, fun and amble characteristics of the workshop to de-stigmatise a disgusting image of bugs
Poster
Website
Badges and wristband ticket in the workshop
Cutlery sets & Snack packaging
Bugbite special receipt — telling about benefits of eating bugs in terms of health and environment
Designing an experience of the workshop
In this mysterious workshop, a butler will randomly serve bugs and snacks and you’ll blindly eat them. Then, you’ll need to guess what kind of bug you ate and be surprised by the similarity between snacks and bugs!
Bugbite is not just a fun workshop that helps you have a positive perception towards bugs, at the end, you will learn more about the impact and benefit of bugs you eat not only for your health but also for our planet.
Welcome to Bugbite workshop
The butler explains that participants will taste 3 mysterious bugs and snacks in 3 rounds. After that, you need to guess about bugs that you eat
And.. you need to eat without sight, the staff will feed all mysterious bugs for you
The first round, cricket
Then, the butler will ask you about the taste of bugs
Second round, the staff will feed prawn cracker because cricket tastes like shrimp with its smell, taste and texture
Then, the butler will trick you by asking same question "what kind of bugs do you eat?" This would make you think that you still eat bugs
Last round, you eat both cricket and prawn cracker in the same
Lastly, you need to answer bugs that you just eat.
The butler will reveal the mysterious bugs...
You'll be surprised about the similarities between crickets and prawn crackers.
Finally, you get a special receipt that tells about the benefit of bugs that you just have in terms of health and sustainability
Bugbite Scenario Movie — showing an entire experience of the workshop
Summary of service journey of all touchpoint
Process & Experiment
